Goodlines

Goodlines is a UK based design agency founded by Lorena Siminovich .Originally from Buenos Aires, Lorena is a visionary leader with 20 years of experience spearheading teams in the gift and toy industry. In her last role as Chief Creative Officer for global gift company Wild + Wolf, she was responsible for all strategy in the creative areas of its £50M business, spanning lifestyle, toys & games, and licensed collections. Lorena led the product lifecycle — from market and trend analysis to concepting in the design department, to execution with product development to launch in the marketing department.

She oversaw a team of 50 people, drove the creation of 400 products a year, and successfully brought three new in-house brands to market: Wanderflower (wellness), Wild & Woofy (pets), and W+W (urban essentials), which were launched in lead retailers such as John Lewis, Urban outfitters, REI and Anthropologie.

She is also the founder of Petit Collage, a lifestyle brand of kids’ goods based in San Francisco and sold the world over. It was acquired in 2017 by Wild + Wolf, and later in 2020 by Chronicle Books. Earlier in her career in New York City, Lorena was VP, Creative Director of Galison/Mudpuppy, a leader in art-led stationery, gifts, and puzzles.

Lorena is passionate about design, creating and developing brands, and understanding global marketplaces. An avid trend spotter and traveler, she believes the future of brands lies in storytelling. Lorena has written and illustrated over 30 books for children, and has been featured in both traditional and new media.

She enjoys exploring England (her new home), and loves a good flea market.

Goodlines
  • Storybook Flashlight

    Storybook Flashlight

    $12.00

    Bedtime just got a whole lot more exciting! Switch off the lights, switch on the flashlight and watch as the stories unfold before your eyes. Comes...

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    $12.00
  • Make, Stick & Play - At My House

    Make, Stick & Play - At My House

    $13.00

    6 characters & a house to decorate with over 100 fun stickers Design: Goodlines Material: FSC paper Dimensions: 20 x 40 cm Age:3+

    $13.00
  • On The Go Magnetic Shapes Play

    On The Go Magnetic Shapes Play

    $13.00

    Ideal for on-the-go, use the magnetic shapes on the inside of the tin to build the images on the cards and much more! Design: GoodlinesMaterial: pa...

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    $13.00
  • Make / Paint & Play - Animal Masks

    Make / Paint & Play - Animal Masks

    $12.00

    Make, paint, and play with these 6 animal masks. This kit includes non-toxic paints, stickers and a paintbrush Design: Goodlines For ages 3+

    $12.00
  • Stack & Mix Wooden Building Blocks

    Stack & Mix Wooden Building Blocks

    $25.00

    Stack, mix and build your own cool funny characters. The combinations are endless! Design: Goodlines; Material: FSC MDF; Prod. Dim.: 14,4 x 28,8...

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    $25.00
  • TeeterTotterShapes Wood BalanceGame

    TeeterTotterShapes Wood BalanceGame

    $25.00

    Wooden balance game with 11 unique pieces Design: Goodlines Material: FSC MD Dimensions: 20 x 20 x 5 cm Age: 3+

    $25.00
  • On The Go Matching Memory Game

    On The Go Matching Memory Game

    $10.00

    Ideal for on-the-go, take turns to turn over the animal cards to see if you get a match! Design: Goodlines; Material: EVA, paper; Prod. Dim.: 10,2 ...

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    $10.00
  • Make, Paint  & Play - 3D Safari

    Make, Paint & Play - 3D Safari

    $12.00

    Make, paint & play with 8 different safari animals Design: Goodlines Material: FSC paper, markers, plastic, wood Dimensions: 20 x 20 (paper ...

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    $12.00
  • Catch a Bug Wooden Fishing Game

    Catch a Bug Wooden Fishing Game

    $25.00

    Magnetic fishing game with 2 rods and 11 pieces Design: Goodlines Material: FSC MDF, magnet, cotton Dimensions: 20 x 20 x 5 cm Age: 3+

    $25.00
  • On The Go 3 in 1 Tiddlywinks Game

    On The Go 3 in 1 Tiddlywinks Game

    $10.00

    Ideal for on-the-go, this classic game will entertain and bring big bear smiles to the whole family.

    $10.00