Goodlines

Goodlines is a UK based design agency founded by Lorena Siminovich .Originally from Buenos Aires, Lorena is a visionary leader with 20 years of experience spearheading teams in the gift and toy industry. In her last role as Chief Creative Officer for global gift company Wild + Wolf, she was responsible for all strategy in the creative areas of its £50M business, spanning lifestyle, toys & games, and licensed collections. Lorena led the product lifecycle — from market and trend analysis to concepting in the design department, to execution with product development to launch in the marketing department.

She oversaw a team of 50 people, drove the creation of 400 products a year, and successfully brought three new in-house brands to market: Wanderflower (wellness), Wild & Woofy (pets), and W+W (urban essentials), which were launched in lead retailers such as John Lewis, Urban outfitters, REI and Anthropologie.

She is also the founder of Petit Collage, a lifestyle brand of kids’ goods based in San Francisco and sold the world over. It was acquired in 2017 by Wild + Wolf, and later in 2020 by Chronicle Books. Earlier in her career in New York City, Lorena was VP, Creative Director of Galison/Mudpuppy, a leader in art-led stationery, gifts, and puzzles.

Lorena is passionate about design, creating and developing brands, and understanding global marketplaces. An avid trend spotter and traveler, she believes the future of brands lies in storytelling. Lorena has written and illustrated over 30 books for children, and has been featured in both traditional and new media.

She enjoys exploring England (her new home), and loves a good flea market.

Goodlines
Filter
Kidoki Squeezy Bubbles
Assorted

Kidoki Squeezy Bubbles

Regular price $5.00
Regular price Sale price $5.00
Inkerie Magnetic Weekly Desk Planner

Inkerie Magnetic Weekly Desk Planner

Regular price $20.00
Regular price Sale price $20.00
Kidoki Cat's Cradle

Kidoki Cat's Cradle

Regular price $6.00
Regular price Sale price $6.00
Kidoki Paper Balloons
Assorted

Kidoki Paper Balloons

Regular price $6.00
Regular price Sale price $6.00
Kidoki Wooden Pinball
Assorted

Kidoki Wooden Pinball

Regular price $13.00
Regular price Sale price $13.00
Kidoki Dizzy Monster Spinning Top
Assorted

Kidoki Dizzy Monster Spinning Top

Regular price $5.00
Regular price Sale price $5.00
Kidoki Fruit-Fun Pullback Cars
Assorted

Kidoki Fruit-Fun Pullback Cars

Regular price $10.00
Regular price Sale price $10.00
Inkerie Green Pen Holder Book Band

Inkerie Green Pen Holder Book Band

Regular price $5.00
Regular price Sale price $5.00
Inkerie Memo Magnets

Inkerie Memo Magnets

Regular price $10.00
Regular price Sale price $10.00
Kidoki Hungry Bouncy Balls

Kidoki Hungry Bouncy Balls

Regular price $6.00
Regular price Sale price $6.00
Kidoki Topple Twist Dominoes

Kidoki Topple Twist Dominoes

Regular price $16.00
Regular price Sale price $16.00
Wind-up Boat
New

Wind-up Boat

Regular price $13.00
Regular price Sale price $13.00
Kidoki London City in My Pocket

Kidoki London City in My Pocket

Regular price $4.75
Regular price Sale price $4.75
Inkerie Undated Weekly Planner

Inkerie Undated Weekly Planner

Regular price $15.00
Regular price Sale price $15.00
Inkerie Blue Pen Holder Book Band

Inkerie Blue Pen Holder Book Band

Regular price $5.00
Regular price Sale price $5.00
Kidoki Flexible Silicone Flying Discs
Assorted

Kidoki Flexible Silicone Flying Discs

Regular price $8.00
Regular price Sale price $8.00
Kidoki Animal Mix Up! Wooden Puzzle

Kidoki Animal Mix Up! Wooden Puzzle

Regular price $20.00
Regular price Sale price $20.00
Inkerie Erasable Pen
Assorted

Inkerie Erasable Pen

Regular price $2.50
Regular price Sale price $2.50
Kidoki NYC City in My Pocket

Kidoki NYC City in My Pocket

Regular price $12.00
Regular price Sale price $12.00
Kidoki It's a Strike! Mini Mushroom Bowling

Kidoki It's a Strike! Mini Mushroom Bowling

Regular price $15.00
Regular price Sale price $15.00
Inkerie Divider Notebook with Ruler

Inkerie Divider Notebook with Ruler

Regular price $12.00
Regular price Sale price $12.00
Inkerie Magnetic Dry Erase List Memo Board

Inkerie Magnetic Dry Erase List Memo Board

Regular price $10.00
Regular price Sale price $10.00
Springie Thingie
New

Springie Thingie

Regular price $8.00
Regular price Sale price $8.00
Kidoki Paris City in My Pocket

Kidoki Paris City in My Pocket

Regular price $12.00
Regular price Sale price $12.00
Inkerie Set Of 5 Sticky Notes

Inkerie Set Of 5 Sticky Notes

Regular price $10.00
Regular price Sale price $10.00
Inkerie Desk Jotter Pad & Pen

Inkerie Desk Jotter Pad & Pen

Regular price $18.00
Regular price Sale price $18.00
Kidoki Catch a Bug Wooden Fishing Game

Kidoki Catch a Bug Wooden Fishing Game

Regular price $25.00
Regular price Sale price $25.00
Set of 3 A5 Notebooks
New

Set of 3 A5 Notebooks

Regular price $10.00
Regular price Sale price $10.00
Inkerie Purple Magnetic Memo Board

Inkerie Purple Magnetic Memo Board

Regular price $16.00
Regular price Sale price $16.00
Inkerie Notepad with Sticky Notes Set and Pen

Inkerie Notepad with Sticky Notes Set and Pen

Regular price $18.00
Regular price Sale price $18.00
ERASABLE HIGHLIGHTERS
New

ERASABLE HIGHLIGHTERS

Regular price $13.00
Regular price Sale price $13.00
Inkerie Undated Daily Planner
Assorted

Inkerie Undated Daily Planner

Regular price $10.00
Regular price Sale price $10.00
Inkerie 3 in 1 Metal Ruler

Inkerie 3 in 1 Metal Ruler

Regular price $10.00
Regular price Sale price $10.00
Glittery World Wands
New Assorted

Glittery World Wands

Regular price $10.00
Regular price Sale price $10.00
Pen Holder Sticky Note Block
New

Pen Holder Sticky Note Block

Regular price $15.00
Regular price Sale price $15.00
Kidoki Teeter Totter Shapes Wooden Balance Game

Kidoki Teeter Totter Shapes Wooden Balance Game

Regular price $25.00
Regular price Sale price $25.00
Inkerie Pink Magnetic Memo Board

Inkerie Pink Magnetic Memo Board

Regular price $16.00
Regular price Sale price $16.00
Kidoki Can of Worms

Kidoki Can of Worms

Regular price $10.00
Regular price Sale price $10.00
Inkerie  Sticky Note Dispenser
New

Inkerie Sticky Note Dispenser

Regular price $10.00
Regular price Sale price $10.00
Kidoki Twist-A-Zoo

Kidoki Twist-A-Zoo

Regular price $8.00
Regular price Sale price $8.00
Kidoki Stack-A-Bug Wooden Game

Kidoki Stack-A-Bug Wooden Game

Regular price $25.00
Regular price Sale price $25.00
DiceZee.

DiceZee.

Regular price $13.00
Regular price Sale price $13.00
Inkerie On The Go Stationery Set

Inkerie On The Go Stationery Set

Regular price $20.00
Regular price Sale price $20.00
Kidoki Stack & Mix Wooden Building Blocks

Kidoki Stack & Mix Wooden Building Blocks

Regular price $25.00
Regular price Sale price $25.00
Kidoki Ice Cream Skipping Rope

Kidoki Ice Cream Skipping Rope

Regular price $12.00
Regular price Sale price $12.00
Inkerie 3 in 1 Metal Paper Clips

Inkerie 3 in 1 Metal Paper Clips

Regular price $12.00
Regular price Sale price $12.00
Inkerie Mechanical Pen & Pencil Set

Inkerie Mechanical Pen & Pencil Set

Regular price $22.50
Regular price Sale price $22.50
Kidoki Funny Faces Pocket Kites
Assorted

Kidoki Funny Faces Pocket Kites

Regular price $13.00
Regular price Sale price $13.00
Inkerie Set of 4 Ballpoint Pens

Inkerie Set of 4 Ballpoint Pens

Regular price $15.00
Regular price Sale price $15.00
Poker.

Poker.

Regular price $13.00
Regular price Sale price $13.00