Goodlines

Goodlines is a UK based design agency founded by Lorena Siminovich .Originally from Buenos Aires, Lorena is a visionary leader with 20 years of experience spearheading teams in the gift and toy industry. In her last role as Chief Creative Officer for global gift company Wild + Wolf, she was responsible for all strategy in the creative areas of its £50M business, spanning lifestyle, toys & games, and licensed collections. Lorena led the product lifecycle — from market and trend analysis to concepting in the design department, to execution with product development to launch in the marketing department.

She oversaw a team of 50 people, drove the creation of 400 products a year, and successfully brought three new in-house brands to market: Wanderflower (wellness), Wild & Woofy (pets), and W+W (urban essentials), which were launched in lead retailers such as John Lewis, Urban outfitters, REI and Anthropologie.

She is also the founder of Petit Collage, a lifestyle brand of kids’ goods based in San Francisco and sold the world over. It was acquired in 2017 by Wild + Wolf, and later in 2020 by Chronicle Books. Earlier in her career in New York City, Lorena was VP, Creative Director of Galison/Mudpuppy, a leader in art-led stationery, gifts, and puzzles.

Lorena is passionate about design, creating and developing brands, and understanding global marketplaces. An avid trend spotter and traveler, she believes the future of brands lies in storytelling. Lorena has written and illustrated over 30 books for children, and has been featured in both traditional and new media.

She enjoys exploring England (her new home), and loves a good flea market.

Goodlines
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Inkerie Magnetic Weekly Desk Planner

Inkerie Magnetic Weekly Desk Planner

Regular price $20.00
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Kidoki Squeezy Bubbles
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Kidoki Squeezy Bubbles

Regular price $5.00
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Kidoki Wooden Pinball
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Kidoki Wooden Pinball

Regular price $13.00
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Kidoki Storybook Flashlight

Kidoki Storybook Flashlight

Regular price $12.00
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Kidoki Cat's Cradle
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Kidoki Cat's Cradle

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Kidoki Paper Balloons
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Kidoki Paper Balloons

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Kidoki Hungry Bouncy Balls

Kidoki Hungry Bouncy Balls

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Kidoki Fruit-Fun Pullback Cars
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Kidoki Fruit-Fun Pullback Cars

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Inkerie Green Pen Holder Book Band
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Inkerie Green Pen Holder Book Band

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Inkerie Memo Magnets

Inkerie Memo Magnets

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Kidoki Dizzy Monster Spinning Top
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Kidoki Dizzy Monster Spinning Top

Regular price $5.00
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Kidoki On The Go Magnetic Shapes Play

Kidoki On The Go Magnetic Shapes Play

Regular price $13.00
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Kidoki Topple Twist Dominoes
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Kidoki Topple Twist Dominoes

Regular price $16.00
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Inkerie Undated Weekly Planner

Inkerie Undated Weekly Planner

Regular price $15.00
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Inkerie Planner Stickers
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Inkerie Planner Stickers

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Kidoki Make, Paint & Play: Animal Masks

Kidoki Make, Paint & Play: Animal Masks

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Inkerie Divider Notebook with Ruler

Inkerie Divider Notebook with Ruler

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Kidoki Make, Stick & Play: At My House
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Kidoki Make, Stick & Play: At My House

Regular price $13.00
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Inkerie Desk Jotter Pad & Pen

Inkerie Desk Jotter Pad & Pen

Regular price $18.00
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Kidoki It's a Strike! Mini Mushroom Bowling

Kidoki It's a Strike! Mini Mushroom Bowling

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Kidoki Flexible Silicone Flying Discs
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Kidoki Flexible Silicone Flying Discs

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Inkerie Magnetic Dry Erase List Memo Board
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Inkerie Magnetic Dry Erase List Memo Board

Regular price $10.00
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Kidoki Animal Mix Up! Wooden Puzzle

Kidoki Animal Mix Up! Wooden Puzzle

Regular price $20.00
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Inkerie Set Of 5 Sticky Notes

Inkerie Set Of 5 Sticky Notes

Regular price $10.00
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Inkerie Blue Pen Holder Book Band
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Inkerie Blue Pen Holder Book Band

Regular price $5.00
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Kidoki On The Go Matching Memory Game
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Kidoki On The Go Matching Memory Game

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Kidoki Catch a Bug Wooden Fishing Game

Kidoki Catch a Bug Wooden Fishing Game

Regular price $25.00
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Kidoki On the Go Spots Game
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Kidoki On the Go Spots Game

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Kidoki NYC City in My Pocket
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Kidoki NYC City in My Pocket

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Kidoki London City in My Pocket
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Kidoki London City in My Pocket

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Kidoki Paris City in My Pocket
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Kidoki Paris City in My Pocket

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Inkerie Magnetic Dry Erase Weekly Memo Board
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Inkerie Magnetic Dry Erase Weekly Memo Board

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Inkerie 3 in 1 Metal Ruler

Inkerie 3 in 1 Metal Ruler

Regular price $10.00
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Kidoki Stack & Mix Wooden Building Blocks

Kidoki Stack & Mix Wooden Building Blocks

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Kidoki Make, Paint & Play: 3D Safari
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Kidoki Make, Paint & Play: 3D Safari

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Inkerie On The Go Stationery Set

Inkerie On The Go Stationery Set

Regular price $20.00
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Kidoki Stack-A-Bug Wooden Game

Kidoki Stack-A-Bug Wooden Game

Regular price $25.00
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Kidoki On the Go Socktopus Game
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Kidoki On the Go Socktopus Game

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Kidoki Teeter Totter Shapes Wooden Balance Game

Kidoki Teeter Totter Shapes Wooden Balance Game

Regular price $25.00
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Kidoki Make, Create & Play: Stamp It! Set

Kidoki Make, Create & Play: Stamp It! Set

Regular price $22.50
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Inkerie Set of 4 Ballpoint Pens

Inkerie Set of 4 Ballpoint Pens

Regular price $15.00
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Kidoki On The Go 3 in 1 Tiddlywinks Game
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Kidoki On The Go 3 in 1 Tiddlywinks Game

Regular price $10.00
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Inkerie Notepad with Sticky Notes Set and Pen

Inkerie Notepad with Sticky Notes Set and Pen

Regular price $18.00
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Inkerie Mechanical Pen & Pencil Set

Inkerie Mechanical Pen & Pencil Set

Regular price $22.50
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Inkerie 3 in 1 Metal Paper Clips
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Inkerie 3 in 1 Metal Paper Clips

Regular price $12.00
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Kidoki Playing Cards

Kidoki Playing Cards

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Kidoki On the Go Bug Chase Game
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Kidoki On the Go Bug Chase Game

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Kidoki Yum Yuck Picnic Game
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Kidoki Yum Yuck Picnic Game

Regular price $13.00
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Kidoki Too Many Cooks
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Kidoki Too Many Cooks

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Kidoki Peek-A-Zoo Bingo Game
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Kidoki Peek-A-Zoo Bingo Game

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