Goodlines

Goodlines is a UK based design agency founded by Lorena Siminovich .Originally from Buenos Aires, Lorena is a visionary leader with 20 years of experience spearheading teams in the gift and toy industry. In her last role as Chief Creative Officer for global gift company Wild + Wolf, she was responsible for all strategy in the creative areas of its £50M business, spanning lifestyle, toys & games, and licensed collections. Lorena led the product lifecycle — from market and trend analysis to concepting in the design department, to execution with product development to launch in the marketing department.

She oversaw a team of 50 people, drove the creation of 400 products a year, and successfully brought three new in-house brands to market: Wanderflower (wellness), Wild & Woofy (pets), and W+W (urban essentials), which were launched in lead retailers such as John Lewis, Urban outfitters, REI and Anthropologie.

She is also the founder of Petit Collage, a lifestyle brand of kids’ goods based in San Francisco and sold the world over. It was acquired in 2017 by Wild + Wolf, and later in 2020 by Chronicle Books. Earlier in her career in New York City, Lorena was VP, Creative Director of Galison/Mudpuppy, a leader in art-led stationery, gifts, and puzzles.

Lorena is passionate about design, creating and developing brands, and understanding global marketplaces. An avid trend spotter and traveler, she believes the future of brands lies in storytelling. Lorena has written and illustrated over 30 books for children, and has been featured in both traditional and new media.

She enjoys exploring England (her new home), and loves a good flea market.

Goodlines
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Kidoki Funny Faces Pocket Kites
Assorted

Kidoki Funny Faces Pocket Kites

Regular price $13.00
Regular price Sale price $13.00
Poker.

Poker.

Regular price $13.00
Regular price Sale price $13.00
Spiral Bound A5 Notebook
New Assorted

Spiral Bound A5 Notebook

Regular price $10.00
Regular price Sale price $10.00
Set of 3 A5 Notebooks
New

Set of 3 A5 Notebooks

Regular price $10.00
Regular price Sale price $10.00
Glittery World Wands
New

Glittery World Wands

Regular price $10.00
Regular price Sale price $10.00
Kidoki Cat's Cradle
Sold out

Kidoki Cat's Cradle

Regular price $6.00
Regular price Sale price $6.00
Kidoki On The Go Magnetic Shapes Play
Sold out

Kidoki On The Go Magnetic Shapes Play

Regular price $13.00
Regular price Sale price $13.00
Kidoki Make, Paint & Play: Animal Masks
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Kidoki Make, Paint & Play: Animal Masks

Regular price $12.00
Regular price Sale price $12.00
Kidoki Make, Stick & Play: At My House
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Kidoki Make, Stick & Play: At My House

Regular price $13.00
Regular price Sale price $13.00
Kidoki On The Go Matching Memory Game
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Kidoki On The Go Matching Memory Game

Regular price $10.00
Regular price Sale price $10.00
Kidoki On the Go Spots Game
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Kidoki On the Go Spots Game

Regular price $10.00
Regular price Sale price $10.00
Kidoki Make, Paint & Play: 3D Safari
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Kidoki Make, Paint & Play: 3D Safari

Regular price $12.00
Regular price Sale price $12.00
Kidoki On the Go Socktopus Game
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Kidoki On the Go Socktopus Game

Regular price $15.00
Regular price Sale price $15.00
Kidoki On The Go 3 in 1 Tiddlywinks Game
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Kidoki On The Go 3 in 1 Tiddlywinks Game

Regular price $10.00
Regular price Sale price $10.00
Kidoki On the Go Bug Chase Game
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Kidoki On the Go Bug Chase Game

Regular price $10.00
Regular price Sale price $10.00
Kidoki Yum Yuck Picnic Game
Sold out

Kidoki Yum Yuck Picnic Game

Regular price $13.00
Regular price Sale price $13.00
Kidoki Too Many Cooks
Sold out

Kidoki Too Many Cooks

Regular price $12.00
Regular price Sale price $12.00
Kidoki Peek-A-Zoo Bingo Game
Sold out

Kidoki Peek-A-Zoo Bingo Game

Regular price $13.00
Regular price Sale price $13.00
Springie Thingie
New Sold out

Springie Thingie

Regular price $8.00
Regular price Sale price $8.00
Wooden Water Game
New Sold out

Wooden Water Game

Regular price $15.00
Regular price Sale price $15.00
Kidoki Twist-A-Zoo
Sold out

Kidoki Twist-A-Zoo

Regular price $8.00
Regular price Sale price $8.00
Kidoki Ice Cream Skipping Rope
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Kidoki Ice Cream Skipping Rope

Regular price $12.00
Regular price Sale price $12.00
Kidoki Popsicle Skipping Rope
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Kidoki Popsicle Skipping Rope

Regular price $12.00
Regular price Sale price $12.00
Kidoki Double Sided Tilt & Roll Puzzle
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Kidoki Double Sided Tilt & Roll Puzzle

Regular price $13.00
Regular price Sale price $13.00
Kidoki Can of Worms
Sold out

Kidoki Can of Worms

Regular price $10.00
Regular price Sale price $10.00
Dominoes.
Sold out

Dominoes.

Regular price $15.00
Regular price Sale price $15.00