E for Effort

E for Effort is a collaborative design project between New York-based artists Beka Goedde and Rachel Ostrow.

Inspired by Anni Albers and Bauhaus design, puns, paper, and packing materials, E for Effort's products transform the everyday into wearable fashion and functional objects. Our Sweatbands for Abortion Rights, ENOUGH CUFF, Ice Cap, and Here We Are Hat focus on supporting the fight for climate, economic, social and racial justice.