Greetings and Gong Xi Fa Cai to all our friends and customers as we usher in the vibrant festivities of the Lunar New Year! Here at Kikkerland, we embrace the spirit of joy and renewal that comes with this auspicious occasion, especially as we enter the Year of the Dragon.
As a company deeply rooted in creativity and innovation, we find inspiration in the rich tapestry of traditions that mark this cultural milestone. With our offices nestled in the heart of NoHo, New York City, and even extending to the bustling streets of Hong Kong, we're honored to celebrate alongside our diverse team and global community.
The Year of the Dragon symbolizes power, strength, and good fortune, setting the stage for an exciting journey ahead. So, what better time to delve into some of the cherished customs and traditions that make Lunar New Year celebrations so special?
1. Reunion Dinners: A cornerstone of the Lunar New Year celebration, families come together for a sumptuous feast on New Year's Eve. It's a time for loved ones to reconnect, share stories, and indulge in delectable dishes that symbolize prosperity and abundance.
2. Red Envelopes (Hongbao): The tradition of gifting red envelopes filled with money is a gesture of goodwill and blessings for the coming year. It's believed to bring luck and prosperity to both the giver and the receiver, making it a cherished tradition among family, friends, and colleagues.
3. Lion and Dragon Dances: Streets come alive with the rhythmic beat of drums and the mesmerizing movements of lion and dragon dancers. These colorful performances are believed to ward off evil spirits and bring good luck and fortune for the year ahead.
4. Cleaning and Decoration: Homes are meticulously cleaned to sweep away any lingering misfortune from the previous year, making way for fresh beginnings. Red decorations, lanterns, and auspicious symbols adorn doorways and windows, ushering in prosperity and happiness.
5. Fireworks and Firecrackers: The deafening roar of fireworks and firecrackers fills the air, symbolizing the banishment of evil spirits and the ushering in of good luck. It's a dazzling spectacle that lights up the night sky, marking the beginning of a new lunar cycle with a bang.
At Kikkerland, we're honored to be part of this vibrant tapestry of cultures and traditions, and we extend our warmest wishes for a prosperous and joyous Lunar New Year to all. May the Year of the Dragon bring you abundance, happiness, and endless possibilities!
Gong Xi Fa Cai!